Why are we building this?

To enhance user’s experience while using the app

What are we building?

Dark mode option for Tinder

Goal

1. Users will be able to toggle between dark mode and light mode
2. App will be able to update screen mode (dark/light) based on mobile device system setting

Success Criteria

1. Longer app usage at night and in over exposed areas
2. Overall increase in app screen time due to the reduction in blue light eye strain

Metrics

1. Feature Adoption rate
2. Average Session Time
3. Customer Satisfaction rating
4. Sentiment Analysis Score
5. Monthly New Users
6. Monthly Active Users